You searched for: "*"

The results has been filter on Authors containing David J. Leroy.
ANA has found 2 results for you, in 203 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The role of niches and elites in TV audience fragmentation

The paper describes a preliminary approach to understanding the dynamics of niche viewing populations and their role in supporting multiple viewing options within an increasingly fragmented television landscape. The paper's arguments are informed by...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Stacey Lynn Koerner, David J. Leroy
June 9, 2002
×

Citation

Koerner and Leroy (2002a, June 09). The role of niches and elites in TV audience fragmentation . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-niches-and-elites-in-tv-audience-fragmentation-


Research papers

American public television in the 500 channel environment: A discussion of current research

Everyday, it seems, we hear new prognostications about what the information super highway, the 500 channel environment and interactive digital compressed optical fiber portend for the future of broadcasting. American Public Television went through a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: David J. Leroy, Barbara I. Gordon, Patricia A. Harris
May 1, 1994
×

Citation

Leroy, Gordon and Harris (1994a, May 01). American public television in the 500 channel environment: A discussion of current research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/american-public-television-in-the-500-channel-environment-a-discussion-of-current-research